Positioned at the confluence of art, technology and AI my design approach is intentional, intuitive and purposeful. I come from a space of creating emotional experience with Human-computer interaction that drives measurable impact and delight users.

EliteFit addresses a significant gap in how fitness is approached on a societal level. For too long, fitness spaces have focused solely on physical workouts, often neglecting the equally vital aspects of recovery and nutrition. This fragmented approach leaves individuals juggling multiple solutions, leading to inconsistency, burnout, and unsustainable habits.

PRODUCT DESIGN · RESEARCH PLAY is a platform designed to help individuals discover hobbies that bring them fulfillment, while fostering connection and community. The goal was to create an experience that combines digital resources and physical kits, empowering users to find purpose in their free time and connect with others.

Dubai Dates Nutrition is a premium health and wellness brand offering a range of supplements, vitamins, and protein powders. With an emphasis on educating consumers about the benefits of protein and nutrition, Dubai Dates Nutrition needed a strong visual identity, packaging, and e-commerce platform to appeal to health-conscious individuals looking for premium, nutritious products. My role included brand strategy, packaging design, and Shopify website development.

Hues of the Mind is a mental health organization dedicated to making mental health resources accessible to everyone. Focused on providing educational content, therapy services, and mental health support, Hues of the Mind needed an inclusive, user-friendly digital platform that reflected their mission of making mental health care accessible and inclusive for all. I led the brand refresh, website redesign, and accessibility improvements to ensure a seamless and inclusive user experience.