EliteFit Fitness Club
Impact
Transformed EliteFit from a physical gym into a well connected digital ecosystem. Launched a marketing site in 5 days and scaled a backend system for onboarding, recovery bookings, coach tools, and sales tracking. Onboarding rose 22%, lead conversion 33%, bounce rate dropped 28%, and recovery bookings grew from 5 to 172, powering paperless ops for 140+ members and 25+ staff.
Role
Live website
Date
2024
WHAT IS IT ABOUT
I designed EliteFit’s entire digital ecosystem from brand and web to a role-based internal platform. We replaced paper-heavy, siloed systems with an end-to-end product that unified member onboarding, sales, recovery, and coaching, scaling to 160+ active users.
Key Highlights
Role-Specific Workflow Design: Mapped 6 tailored flows across sales, admin, coaches, and member experiences
Hardware Integration : Synced InBody and RFID systems for automated check-ins and health tracking
Behavior Shift: Recovery bookings grew from 5 to 172/month within the first 8 weeks
Conversion Driven Outcomes: 28% lower bounce rate, 22% onboarding lift, and 23% higher lead conversion
High Traffic Rollout: Launched Framer site in 5 days with 1.6k+ monthly views and 20+ leads within the first 30 days
