Play
Impact
Play was designed as an infrastructure layer for fulfillment, not just engagement. It helps people reclaim rhythm, connection, and self-direction, across cities, routines, and life stages.
90% of early users felt ready to begin something new. 65% stayed consistent when supported by social cues. 72% preferred Play’s hybrid model, combining personal discovery with local creator ecosystems
Role
Behance
Date
2023
WHAT IS IT ABOUT
Play is built for people who want to feel more connected — to themselves, to others, and to the rhythm of something that lasts. It helps users discover new interests, connect with local communities, and stay consistent through guided tools, shared goals, and real-world partnerships.
Key Highlights
Rooted in real stories: Designed a digital-first service rooted in real user stories like Harriet’s
Systems over features: Built personalised flows for interest discovery, group accountability, and progress tracking
Local by default: Integrated local and small businesses support to enable physical meetups and cross- promotions / marketing
Build for everyday return: Created a hybrid experience spanning social, habit, and self-led learning along with social connections.
Proven early impact: 90% reported impact, 65% felt more connected. Proved to be useful for networking and promoting small businesses in a particular area.
