PROBLEM STATEMENT

🐳 Overwhelming options make hobby discovery difficult.
⛓ Disconnected experiences between physical and digital hobbies.
🤔 Lack of community support for beginners.
🖥 Dated, complex user interfaces in existing platforms.

Many users struggled to find hobbies that aligned with their personal interests and felt disconnected from resources and communities that could help them grow.

THE USERS OF PLAY

PLAY’s user base includes people from all walks of life, such as professionals seeking relaxation, parents rediscovering creativity, and recent graduates looking for new social connections. Through PLAY, users can find hobbies, connect with local communities, and access curated tools to start and maintain their interests.

KEY TAKEAWAYS

We learned that users didn’t just want to discover hobbies; they wanted a platform that allowed them to connect with others and participate in those hobbies together. This insight drove the design of a social and interactive platform, built around both individual growth and group engagement.

IMPACT

PLAY successfully built a community-driven platform, with 90% of users reporting they were more motivated to engage in hobbies after receiving their kits. 65% felt more connected through group activities and shared experiences. The ability to do hobbies together transformed how users viewed both hobbies and relationships.

INDUSTRY IMPACT

PLAY fostered personal growth and community engagement while supporting local businesses by integrating them into the hobby supply chain. The platform became a hub for creativity, collaboration, and connection, changing how people interact with hobbies and each other.

FUTURE OUTLOOK

PLAY will continue to evolve with AI-driven personalization to further refine hobby suggestions. Expanding partnerships with local vendors and businesses will enhance PLAY’s offering and deepen community connections, while continuing to emphasize shared hobby experiences.